Snuggling up in one of the best bath towels is one of life's simplest pleasures. A luxury bath towel has the ability to elevate your daily shower or bath endlessly, and the best bath towels – you know, those good quality high-GSM ones – will last for years, retaining that super-plush soft feel you relish. In short, investing in some heavyweight, absorbent towels or bath sheets is never a waste of money.

Lucky for you, here at GLAMOUR we've tried and tested a whole host of the softest bath towels so you know where to head. Tough job, hey? So, if your old waffle towels are feeling thread-bare and crispy, it might be time to invest in some new towels, be they Egyptian cotton towels or the best bath towels on Amazon. Happy browsing!

Which company makes the best towels? | How can you tell a good quality towel? | Which material bath towel is best? | Why are Turkish towels so good? | What size bath towels should I buy? | Our pick of the best bath towels

The best bath towels at a glance:

  • Best overall - Waffle Towel White, £17, Heal's
  • Runner up - Hydrocotton Bath Towel, £30, The White Company
  • Best absorbent towel - Supreme Hygro® White, £30, Christy
  • Best Turkish towel - Turkish Cotton Bath Towel, £38, Christy
  • Best rated towel - Monaco Supreme Cotton Bath Towel, £10, Dusk
  • Waffle Towel White

    Hydrocotton Towels

    Christy Luxe Turkish Cotton Bath Towel

    Monaco Supreme Cotton Collection

    Which company makes the best towels?

    Rest assured: expensive bath towels aren't always the ones with the greatest fluff. Some of the best towels can be snapped up without breaking the bank, meanwhile if you're after an intricately designed jacquard or textured towel, a more premium offering might be more up your street. Here's our pick of the cream of the crop bath towel retailers:

    How can you tell a good quality towel?

    GSM, or grams per square metre, is the thread count of your bath towels. The higher the thread count, the more luxurious they'll feel. You want to be looking at quality towels with a thread count of around 600gsm.

    In addition, consider buying bath sheets which have double-turned edges and double stitching to avoid fraying over time.

    Which material bath towel is best?

    No one has time to stand dripping in the bathroom for an hour post-shower, so make a beeline for a quick-drying towel that won't feel damp after 30 seconds. Hydrocotton towels - like The White Company's plush bath towels - tend to be very fast drying with thanks to the "low twist" technology they've been crafted using. This makes them perfect for children and busy households. They'll also stay ultra-soft and supple even after washing them.

    Hydrocotton Towels

    Why are Turkish towels so good?

    Turkish towels, or hammam towels, are a popular pick for travelling and beach towel use, in part because of their quick-drying functionality. This is as a result of their flat woven makeup and thinness; compared to terry towels this means that they're more lightweight for on-the-go use and, as mentioned easy to dry at speed. Oh, and did we mention they're often larger than their terry and pile sisters? Yep, they may be lightweight but that doesn't mean you'll have to give up the comfort of wrapping yourself up like a snuggle bug. Wrap away.

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