Beauty obsessives rejoice, because the Sephora UK website is officially live, which only means one thing – it's time to commence operation “shop til' you virtually drop”. That's right, one of the most popular and iconic beauty retailers has just landed in the UK earlier this week, and although the physical stores won't be open 'til 2023, you can still purchase all the exciting beauty bits online. The new Sephora domain went live just a few days ago, having been previously known as FeelUnique. 

What is Sephora best known for?

Sephora can be your destination to spice up your skincare routine with a new cleanser, hyaluronic acid serum, a face cream or a lotion with niacinamide and squalane, sunscreen, a brightening vitamin c serum, eye cream, retinol serum or exfoliating products. You can also indulge in makeup products and upgrade your look with a non-smudging liquid eyeliner, pigmented eyeshadow palette, lip stain, under-eye concealer or a liquid lipstick. And of course, Sephora is also known for its wide range of haircare products, so expect to see a bunch of styling goodies and snatch yourself a dry shampoo, hair oil, conditioner and more. Fragrance lovers can also treat themselves to a new eau de parfum from the industry's most beloved names, such as Jo Loves, Armani, Prada and others.

For those unfamiliar with the products that the store sells, let us give you a quick rundown. Sephora offers a variety of goodies, including industry-leading makeup, hair, nail and skincare products – all coming from cult-favourite beauty brands. You'll find that a fair share of those products are also often sold elsewhere too, including the likes of Laneige, NARS, Huda Beauty, Paula's Choice, Benefit, Anastasia Beverly Hills, The Inkey List, Fenty Beauty, Milk Makeup, Glow Recipe, Ouai, Olaplex and many, many more. 

ILIA Super Serum Skin Tint SPF 30£46 at SephoraSEPHORA COLLECTION Colorful Blush£12.99 at SephoraSEPHORA COLLECTION Face Sheet Masks£3.99 at SephoraMAKEUP BY MARIO Master Crystal Reflector™£30 at Sephora

But what makes Sephora truly special is that some of the brands (including its own Sephora Collection) are exclusive to the store, meaning you won't find them anywhere else. And while a few of us may have had an in-store peak into Sephora-exclusive brands while travelling, it's also likely that many UK-based beauty fanatics will be discovering the world of Sephora for the very first time. So if you're feeling a bit lost and are in need of guidance, we've got you covered. The well-travelled GLAMOUR beauty editors have visited Sephora stores all around the globe multiple times and have been regularly testing the products first-hand. So rest assured, because we've put together a selection of the best Sephora-exclusive bits that actually live up to the hype.

Scroll to view our full edit of the best Sephora exclusive buys the famed retailer has to offer…

Best Sephora exclusive buys: ILIA Super Serum Skin TintILIA Super Serum Skin Tint SPF 30£46 at Sephora

Why we love it: This clean, tinted serum provides light, dewy coverage, as well as SPF 30 coverage and protection from UVA, UVB, UVC and blue light. The serum is available in 30 different shades that adapt to all skin tones and is both silicon-free and fragrance-free, making it safe for those of us with sensitive skin. The best part? It's weightless, so you'll forget you're even wearing it. Long story short, any beauty insider that's into a “no-makeup” makeup look will confidently vouch for this.

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Best Sephora exclusive buys: SEPHORA COLLECTION Colorful BlushSEPHORA COLLECTION Colorful Blush£12.99 at Sephora

Why we love it: You'll do well to find a better blush better than this one. Hailing from the Sephora Collection, it comes in a variety of matte, glimmer and glitter finishes. It's incredibly customisable too and perfect for creating either an instant and natural glow or a more intense contour. Kylie Jenner's makeup artist Ariel Tejada has praised this blush on more than one occasion on social media platforms, so you just know it's worth it. It also works great as a way to set your trusty liquid blush (like the viral Rare Beauty one, for example), and that way, it won't escape your face throughout the day. 

Best Sephora exclusive buys: SEPHORA COLLECTION Face Sheet MasksSEPHORA COLLECTION Face Sheet Masks£3.99 at Sephora

Why we love it: Looking for a face mask that screams hydration and is made from naturally-derived ingredients? Say no more. If you have dry skin, you'll be glad to discover that this face mask can moisturise, soothe and boost the radiance of your skin in a matter of minutes. It also combines the power of fruit and plants such as eucalyptus, grapefruit, coconut, watermelon, lychee, matcha and spirulina to give you instant results. 

Save big when shopping for the best Sephora products using these Sephora discount codes.

Best Sephora exclusive buys: MAKEUP BY MARIO Master Crystal ReflectorMAKEUP BY MARIO Master Crystal Reflector™£30 at Sephora

Why we love it: It's safe to say that Kim K's makeup artist Mario Dedivanovic knows a thing (or ten) about makeup that we don't. Inspired by him love of crystals, this reflective highlighter is perfect for illuminating your eyes and cheeks with a sheer, lightweight finish that sparkles regardless of what time of day it is. Just apply it to wherever you want to add some luminosity and voilà – you're all set. 

Best Sephora exclusive buys: MAKEUP BY MARIO Soft Sculpt Shaping StickMAKEUP BY MARIO Soft Sculpt Shaping Stick£32 at Sephora

Why we love it: This contouring stick has a creamy formula that is blendable, buildable and works well for all skin types. It comes with an angled brush that's perfect for buffing out the product – at the same time, it's easily removable for convenient cleaning. And after application, it dries down to a matte finish, helping you add a soft, natural-looking definition to your face. Did we mention that it's cruelty-free too? 

Save big when shopping for the best Sephora products using these Sephora discount codes.

Best Sephora exclusive buys: MAKEUP BY MARIO MoistureGlow Plumping Lip SerumMAKEUP BY MARIO MoistureGlow Plumping Lip Serum£26 at Sephora

Why we love it: Who can say no to a hydrating glossy balm that plumps your lips and gives them a dewy-like shine in a range of colours? This plumping lip serum has a pleasant texture that melts instantly once applied, conditioning and nourishing your lips with skincare-loving ingredients such as shea butter, argan oil and avocado oil. It's vegan too, which is always a plus in our book. 

Best Sephora exclusive buys: ILIA Limitless Lash MascaraILIA Limitless Lash Mascara£27 at Sephora

Why we love it: This mascara from ILIA is a cult favourite and it's easy to see why. It's great for weightlessly lifting and lengthening the look of your lashes, plus its dual-sided brush is perfect for catching and separating every single lash and coating it in product. It's formula is ophthalmologist-tested and safe for people with sensitive eyes and those who wear contact lenses too. And despite being long-lasting, it still easily washes off at the end of the day using warm water. 

Save big when shopping for the best Sephora products using these Sephora discount codes.

Best Sephora exclusive buys: ILIA Multi-StickILIA Multi-Stick£33 at Sephora

Why we love it: Add a splash of colour to your cheeks and lips using ILIA's multi-stick. It's versatile, compact and travel-friendly, plus it comes in 12 different shades that you can mix, match and even layer as much as you want to fit your mood. This multi-stick has a creamy formula that melts into your skin – just twist it, apply it and pop it back in your purse. Handy.

Best Sephora exclusive buys: TARTE Shape TapeTARTE Shape Tape Ultra Creamy Concealer£27 at Sephora

Why we love it: Tarte's iconic concealer is back with a vengeance – and by that, we mean an even creamier formula that keeps your skin comfortable and well-hydrated for up to 24 hours. It provides full coverage with a natural matte finish that smooths out your skin and reduces the appearance of fine lines and wrinkles. And there's 70 different shades to choose from.

Save big when shopping for the best Sephora products using these Sephora discount codes.

Best Sephora exclusive buys: TARTE Amazonian Clay Matte Waterproof BronzerTARTE Amazonian Clay Matte Waterproof Bronzer£31 at Sephora

Why we love it: Bronzing has never been easier thanks to Tarte's best-selling product. This bronzer has been formulated to be incredibly blendable and buildable, making it easy for you to create the sculpted look of your dreams. It's also waterproof and infused with Amazonian clay, which allows it to improve your skin clarity and texture too. 

Best Sephora exclusive buys: ONE/SIZE On 'Til Dawn Mattifying Waterproof Setting SprayONE/SIZE On 'Til Dawn Mattifying Waterproof Setting Spray£30 at Sephora

Why we love it: This mattifying setting spray from ONE/SIZE is light as air and has a non-sticky formula that allows your hard-earned look to last for up to 16 hours. It even features helpful ingredients that tighten pores and help absorb any excess oil to keep your glam locked in with a blurred matte finish. Perfection.

Save big when shopping for the best Sephora products using these Sephora discount codes.

Best Sephora exclusive buys: ONE/SIZE Made for Shade Bronze & Sculpt Trio PaletteONE/SIZE Made for Shade Bronze & Sculpt Trio Palette£37 at Sephora

Why we love it: You know what they say: three bronzer shades are always better than one. This palette from ONE/SIZE is just the thing you need to add a warm glow to your face while sculpting it to shape and define as needed. Each of the formulas settles with a silky finish that moisturises and softens your skin. The palette also contains magnolia nark extract, which helps it smoothen the appearance of fine lines and wrinkles. 

Best Sephora exclusive buys: Vegamour GRO Hair Serum for Thinning HairVegamour GRO Hair Serum for Thinning Hair£58 at Sephora

Why we love it: If your hair is showing signs of thinning, you may want to give this hair serum a go. Designed with an effective vegan formula, this serum is clinically proven to improve the look of thin hair and make it thicker and fuller within just 90 days. The best part is that it's also suitable for all hair types, whether that's straight, wavy, curly or coily. You can even use it on coloured hair without any issues. 

Save big when shopping for the best Sephora products using these Sephora discount codes.

Which brands are Sephora-exclusive in the UK?

As you can see, Sephora offers quite a handful of brands that are sold exclusively at the store. These include Tarte Cosmetics, a brand that's known for its iconic Shape Tape Contour Concealer that's been praised by practically every beauty enthusiast. Meanwhile, ILIA is also widely-known and beloved by celebrities and makeup artists alike. One of their best-sellers is the Super Skin Tint SPF 30, a lightweight tinted serum that's also infused with active skincare ingredients. 

And of course, there's also Makeup By Mario, and if you don't yet recognise that name, then you're clearly not keeping up (pun intended). Jokes aside, Mario Dedivanovic is one of the world's most renowned celebrity makeup artists and is behind Kim K's most iconic looks, and Makeup By Mario is just as well-known and praised as its founder. One of their most trending products is the Master Crystal Reflector, which can add a gorgeous pop of shimmer to any makeup look.

Sephora is also home to ONE/SIZE Beauty, the makeup brand that was founded by none other than Patrick Starrr, who took the beauty industry by storm and is now one of the most popular content creators out there. ONE/SIZE is known for its unique packaging and the great formulas. Our personal fav is the On 'Til Dawn Mattifying Waterproof Setting Spray, which will leave your face snatched and in place for hours.

And let's not forget the Sephora Collection, Sephora's very own brand that's on the more affordable side of the market. But don't let the pricing underestimate you, Sephora Collection is known to produce one of the best skincare and makeup products. We highly recommend you trying out their Colourful Blush and the wide range of face sheet masks. 

Side note: in case you haven't heard, Sephora's also launched its very own range of beauty advent calendars (ranging from £30 all the way up to £139). So if you're already eyeing beauty gifts ahead of time, make sure to check them out. 

Sephora Advent Calendar 2022£139 at Sephora UK

Feeling inspired to upgrade your makeup routine with more beauty products? Check out our guides on the best eyeshadow palettes, best bronzers, best foundations and best concealers. We can also help you pick the best lipstick, best highlighter, best eyebrow product, best mascara and more.

For more shoppable beauty content from Glamour UK Commerce Writer Denise Primbet, follow her on Twitter @deniseprimbet and Instagram @deniseprimbet.

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