When you buy through our links, Insider may earn an affiliate commission. Learn more

• Bravo Sierra is a military-inspired grooming brand that makes simple, effective, utilitarian products for everyone. 
• Products include hair and body wash, shave gel, deodorant, lip balm, and more, and everything has been field-tested by active service members in the military.
• Bravo Sierra donates 5% of its net profits to the Morale, Welfare, and Recreation programs in each branch of the military. The programs help active members, veterans, and their families to decompress from the stress and pressure of service in healthy ways.
• I tested most of Bravo Sierra's product line and personally enjoyed everything from the scent to the formulas. As someone with a lot of different grooming products, I came away with a new appreciation for minimalist products that simply get the job done.

When a grooming company tells you that you need three different soaps for hair on your head, your body, and your beard, you better believe you're basically the same thing three times. 

Unfortunately, such is the case for many grooming brands on the market, but Bravo Sierra, a military-inspired, unisex grooming brand, is bringing much-needed simplicity to the industry. 

Founded in 2018 in New York City, Bravo Sierra draws inspiration from military culture to create utilitarian-style grooming and wellness products, including hair and body wash, shave gel, deodorant, body wipes, lip balm, moisturizers, and a few more items. Rather than having a huge line of products with a bunch of variations, Bravo Sierra has a single formula for each product, all of which are made to be simple and effective. To keep themselves accountable, everything has been field-tested by members of the U.S. Military.

In addition to being heavily inspired and approved by the military, Bravo Sierra pays its respects forward to the men and women who serve our country by donating 5% of its net profits to the Morale, Welfare, and Recreation programs in each branch of the military. The programs help support the well-being of active service members, veterans, and their families.

I figured that if Bravo Sierra products were good enough for active service members, it would be good enough for me in my normal civilian life, so I put a few of their key products to the test. I have a bathroom room filled with grooming products for everything imaginable (it's literally my job to test these and tell you about them), but I came away with a new appreciation for a minimalist approach to products that simply get the job done.

Review of the Hair/Body Wash + Shave Gel, $9.50:

The most notable product that Bravo Sierra offers is the Hair/Body Wash + Shave Gel because it's basically three products in one. It comes packaged in a pressurized can similar to most shaving creams, which was new to me in terms of body washes, but I quickly grew accustomed to it as it helps you avoid using too much or wasting it. The product comes out as gel, but lathers up nicely. You don't need a ton of it to feel like you've cleaned yourself thoroughly.

It works equally well on hair and body, and while I personally haven't used it to shave (I typically use clippers or trimmers instead of razors), I don't doubt its capability as shaving cream. When lathered, the product has a very smooth and creamy consistency that would make shaving comfortable and easy. It doesn't have a watery consistency like most other body washes or shampoos.

With notes of white vetiver and cedar wood, it has a woodsy scent that actually stays on you long after you step out of the shower. It's a scent that I think most people, regardless of their gender, would find pleasant to wear.

Review of the Deodorant, $9.50:

During my time at Insider Picks, I've tested hoards of different deodorants that I typically wouldn't buy for myself, and I'm almost always underwhelmed with them. However, Bravo Sierra's Deodorant quickly made its way to the top of my list of favorites — and the smell is one of the key reasons. 

It has the same woody scent as the Hair/Body Wash + Shave Gel and it lasts surprisingly long. I usually like to wear cologne, but after showering with the Hair/Body Wash + Shave Gel and using the deodorant, I felt like I didn't need to. I could literally smell the scent on me throughout the day. 

The formula doesn't contain parabens, aluminum, or sulfates. It also has sweat absorptive powder extracted from the root of Brazil's native cassava plan — and it actually works.

Review of the Antibacterial Body Wipes, $10.50 for a 10-Pack:

In my past experience, body wipes have been more of an annoyance to use than they've been useful. They're usually marketed as a way to stay fresh during the day or after the gym, but they almost always turn out to be like baby wipes. If you're a full-sized person — and not a baby that needs to be cleaned up during a diaper change or after a small spill — you're going to need a bunch of them to be effective.

I typically go to the gym at night and then straight home to shower, so body wipes aren't super useful in my day-to-day life, but I used Bravo Sierra's for the sake of testing them and I was completely surprised. Unlike the tiny, flimsy ones I've tried in the past, Bravo Sierra Antibacterial Body Wipes are big and durable enough to thoroughly freshen you up without using more than one. 

They have the same fresh scent as the body wash and deodorant, and they actually get the job done. If you're the type to hit the gym before work or on your lunch break — or you find yourself in some other situation where you can't get to a shower (like after a sweaty commute or a hiking trip) — you can rely on these wipes to get you through the day. 

The bottom line:

Overall, Bravo Sierra is a refreshing addition to the grooming industry because the products are simple and work as intended. The brand doesn't rely on catchy (or kitschy) names or packaging to appeal to customers, and the prices are fair. If you value staying fresh and clean, but don't want to deal with dozens of products for every single part of your body, then Bravo Sierra is worth checking out. 

Shop all Bravo Sierra grooming products. 

Subscribe to our newsletter.

You can purchase syndication rights to this story here.

Disclosure: This post is brought to you by the Insider Reviews team. We highlight products and services you might find interesting. If you buy them, we get a small share of the revenue from the sale from our commerce partners. We frequently receive products free of charge from manufacturers to test. This does not drive our decision as to whether or not a product is featured or recommended. We operate independently from our advertising sales team. We welcome your feedback. Email us at reviews@businessinsider.com.

ncG1vNJzZmivp6x7o8HSoqWeq6Oeu7S1w56pZ5ufonyowcidnKxnkpqutsDYaJmrmaakerS1xKupmmWXp7ywucinnmaooqSxtq%2FTrGSrnaaesrg%3D